December 2010
12 posts
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Well done, Spaghettiworld, well done.
Yesterday I posted this snapshot I took of the walls of Spaghettiworld, a restaurant at the oude koornmarkt in antwerp:
I went there together with my girlfriend and one of her friends. Since we know how crowded it tends to get there (great food, not expensive, and an interior that is a conversation starter), we made a reservation in advance.
We arrived at 19:20, about 10 minutes before we had...
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Innovation as seen by an Italian lover
I am happy to say that I saw Roberto Verganti at the Stichting Marketing Congress 2010. Roberto Verganti, the man who (according to tweets during his speech) deserves his own television series.
Roberto Verganti, the man who tells us in the first minutes of his speech that “to an Italian, the most relevant thing is love”, and goes on to say that the ultimate form of creating loyalty to your...
““Een schilderij maken: Méér kijken naar, dan schilderen op…”
...”
– One of my dads’ quotes. It proves to be very true every time I watch him paint.
“To calculate the price-per-square-inch of a work of art is simple: you multiply...”
– Picked this up on the drawn blog. It’s by a guy named Chris Tyrell, and I like it. I couldn’t imagine my dad calculating price per inch (or centimeter, in his case). Art value is never in centimeters. More on this at Art Marketing by Chris Tyrell
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The case for employee marketing.
Last weekend, I attended the Stichting Marketing Congress 2010, which had as overall topic “Return on Relevance”. A lot of interesting subtopics therein were discussed, like choice overload, innovation strategy and branded utility… But what struck me the most as an issue that re-appeared in several presentations was the ‘look at your own employees first’-credo.
There was Menno...
