January 2011
5 posts
Predictably irrational 2: mine is better than...
Contrafreeloading, the IKEA-effect and the Not-Invented-Here-effect: great stuff from the book ‘predictably irrational’ (Dan Ariely) that I just had to share with you in this small series of blogposts. This second one is focused on the IKEA-effect and how what we do ourselves is always better.
Let’s talk about a marketing legend. We’re 1940, baking mixes were just...
Predictably irrational (pt I)
Contrafreeloading, the IKEA-effect and the Not-Invented-Here-effect: great stuff from the book ‘predictably irrational’ (Dan Ariely) that I just had to share with you in this small series of blogposts. This first one will discuss contrafreeloading and its learnings for Superstar Companies.
Dan Ariely, the writer of the book that I’m pretty fascinated with at the moment, is a...
Why green curry is more spicy than red curry...
Yesterday, I went to a Thai restaurant with some colleagues, to brainstorm about a bunch of awesome stuff for the future.
While deciding on what to eat, which is always a challenge if you’re not a real Thai food aficionado, the discussion came to the difference between red curry and green curry. More specific, we found ourselves thinking about which one of the two is the most spicy. It was...
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