Broken windows, Jam and Ethnography
They are everywhere around us. You and I live in them, go from one to another, make decisions in them and alter them every day. Yet in my opinion, they is one of the most overlooked variables in market research. What I’m talking about is of course “the context”. The context has been around for quite some time now. We’ve seen great examples of how the context influences people. Malcolm Gladwell did...